Sr. Ads Commercialization Specialist, UCAN

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

 

 

The Role

Netflix is one of the worlds leading streaming entertainment services with 247 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume watching as they want, anytime, anywhere, and can change their plans at any time.

 

In November 2022, Netflix launched an ad-supported tier across 12 global markets, with the ability to deliver standard :15 and :30 ads.  Over the past year, the company has broadened the suite of advertising solutions offered, and is now set to scale new capabilities that focus on live content,integrations into/around Netflix programming/IP, and scalable sponsorships.

 

The Team

The Ads Commercialization team is a global function with regionally focused specialists, tasked with ensuring that advertising programs integrated in or around content [Live/Sponsorship] or which extend across multiple Netflix environments [Events, Marketing, Licensing] are underpinned with commercial models that scale and optimize ad revenue, client performance, and overall value for Netflix.

 

The team serves as a connection point between the Ad Sales organization and cross-functional teams [such as marketing, content, legal, policy, finance, etc.].  Broadly, the team:

 

• Evaluates revenue potential of ad opportunities as they are identified by cross-functional teams, most closely collaborating with Integrated Marketing [IM] and Sales
• Crafts consistent and competitive ad models tied to Live, Sponsorships, and Custom programs that scale
• Optimizes overall Live, Sponsorship, and Custom ad revenue opportunities for Netflix
• Packages sponsorship opportunities including Single Title Sponsorships for sales

 

In this role, you will:

 

Partner directly with multiple Ads Commercialization team leads to support overall sales management/enablement of Sponsorships, Live, and Integrated Marketing/Custom programs in the U.S. & Canada:

 

• Manage real-time tracking of sponsorship availability, working pitches, and sold campaigns at the market level to support Sales and cross-functional team initiatives
• Inform and support packaging, pricing, and go-to-market (GTM) strategy of Sponsorships, Live & Integrated Marketing programs
• Lead response to daily inbound communications with sales regarding sponsorship opportunities
• Distribute regular updates to Sales teams about available Single Title Sponsorships, Live & Integrated Marketing programs
• Work closely with Legal & Ad Policy teams to vet brands for Single Title Sponsorships
• Collaborate with marketing & product teams to develop and unlock new capabilities tied to Sponsorships, Live & Integrated Marketing

 

About you:

• 5+ years of Linear and/or Streaming Ad Sales account management, Agency media planning/buying, Publisher ad sales, and/or sponsorship sales management
• Understanding of the US and Canadian media markets
• Experience working cross-functionally across Marketing, Sales, Product Management, Finance, Legal, and Research teams
• Broad understanding of ad-supported & sponsorship-driven entertainment and sports environments, across linear and streaming distribution
• Experience with pricing & packaging sponsorships and integrated marketing programs across live, on-demand streaming, social, and experiential channels
• Self-starter with the ability to multitask
• Strong project management skills and attention to detail
• Understanding of “content-driven” sensitivities related to brand association and endorsement
• Ability to partner and support sales teams through the sales cycle process

 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000 – $420,000k.

 

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

 

Netflix is a unique culture and environment. Learn more here.

 

 

 

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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