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The Comparison Shopper is responsible for posing as a consumer and contacting franchise dealerships to gather market area vehicle pricing. This individual must demonstrate self-motivation, strong communication and accurate data entry skills.

Comparison Shoppers are persuasive, quick thinking and willing to shop franchise dealerships via phone and accurately record the data provided.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Research

  • Navigate dealership or third party program websites to locate a predetermined year, make, model and trim level example of a vehicle
  • Distinguish vehicle pricing data on websites (MSRP, invoice, sale price, customer cash rebates and dealer cash incentives)
  • Prepare a believable alias profile for each comparison shop

Telephone and Communication

  • Manage inbound and outbound calls
  • Maintain alias continuity at all times
  • Obtain responses for all required data points, overcoming objections from dealers as needed
  • Develop perspective to suspect validity of quoted amounts and ask appropriate qualifying questions of dealer
  • Speak in a clear manner without any distinguishing features (phrases, pitch, utterances, patterns, etc.) that may cause recognition or raise dealer suspicion
  • When more efficient, use text communications such as email, and/or telephone text, to supplement phone conversations

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