Project details

What we need

Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
Note: This does not include account set up

What we have in place

We currently have The Google Ads account set up, which should make it easy for you to get started. We also have existing campaigns, and the ability to provide any other information you need.

How this will help

This project will save us $1,792 , allowing us to direct our funds in increasing our target/increasing our services.

Google Ads Campaign Support – Indeed

This project will help widen our platform, increase site visibility and possible donor pools.

Project plan

Prep: confirm budget, goals, and process

Discuss target audience, messaging, and desired conversion goals
Agree upon monthly spend and max CPC for campaigns
Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)

Milestone 1: keyword research and optimization

Professional evaluates effectiveness of any existing keywords, and recommends any changes
Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords

Milestone 2: campaign set up and optimization

For new campaigns, Professional writes copy and suggests extensions
For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate

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