Requirements
• 5+ years in performance marketing, with a track record of driving consistent month-over-month growth and reducing cost per acquisition,
• Proficiency with Meta Business Manager, Google Ads, and MMP tracking,
• Familiarity with other paid digital channels, such as display and mobile acquisition,
• Ability to analyze and synthesize data sets using tools like Microsoft Excel, Snowflake, Looker, and Hex,
• Experience in A/B testing and landing page optimization,
• Detail-oriented with exceptional written and verbal communication skills,
• Creative problem-solving and resourcefulness — comfortable working in a matrixed, fast-paced environment,
• Background in healthcare innovation and strong copywriting skills are a plus!
What the job involves
• In this role, you will leverage your expertise in digital advertising, particularly in Meta Ads Manager and Google Ads, to work with our Senior Digital Marketing Manager and the broader marketing team,
• Your primary focus will be on user acquisition, re-engagement, and retention efforts through strategic planning, testing, and optimization of digital advertising campaigns and landing pages,
• This role will live within Doximity’s marketing team,
• As such, you will be part of a passionate group of professionals dedicated to understanding the day-to-day challenges facing clinicians and developing campaigns and materials to convey Doximity’s unique solutions back to our users,
• Plan, create, and optimize campaigns across paid ad platforms (e.g., Meta Business Manager, Google Ads, Apple Search Ads, LinkedIn Campaign Manager),
• Test messaging across different ad channels and landing pages,
• Identify replicable marketing tactics that drive user acquisition, re-engagement and retention,
• Analyze campaign performance, providing key insights and actionable recommendations,
• Communicate weekly updates, progress reports, and results to internal stakeholders,
• Proactively identify tools needed to scale performance marketing and collaborate with technical teams for onboarding,
• Manage budgets effectively, coordinating with Finance and Accounting to resolve any discrepancies
