Project details
What we need
- Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
- Note: This does not include account set up
What we have in place
- We currently have The Google Ads account set up, which should make it easy for you to get started. We also have existing campaigns, and the ability to provide any other information you need.
How this will help
This project will help widen our platform, increase site visibility and possible donor pools.
Project plan
Prep: confirm budget, goals, and process
- Discuss target audience, messaging, and desired conversion goals
- Agree upon monthly spend and max CPC for campaigns
- Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
Milestone 1: keyword research and optimization
- Professional evaluates effectiveness of any existing keywords, and recommends any changes
- Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
Milestone 2: campaign set up and optimization
- For new campaigns, Professional writes copy and suggests extensions
- For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
