Location:
Glendale, CA (but remote until TBD) Job
Summary:
The Walt Disney Company’s Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing highly-personalized entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits deliver. Disney Streaming encompasses the teams leading the Disney+, Hulu, ESPN+, and Star
streaming services within Disney’s Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation. The Manager, Promotions and Experiential Marketing will be responsible for bringing the Disney
and The Disney Bundle brands to life through brand extensions and marketing activations, as well as through fan, community, and talent relationships. This person will be a highly-curious and engaged thinker who is also disciplined, organized and proactive in executing those ideas. As part of a small and versatile department, a no-task-too-small mentality and resourcefulness will be key in the success of this role. Responsibilities :
Ideate, develop and execute new, innovative consumer activations and brand extensions, particularly those outside of traditional marketing channels Research new and unique opportunities; brief and engage with agencies, vendors and potential partners Manage event sponsorships, brand partnerships, contests and giveaways, mailers and gifts, outreach and fan programs, and consumer activations Collaborate across marketing, digital, synergy and publicity teams to amplify and create buzz around various brand campaigns Secure cross-promotional and multi-title opportunities, including panels, shoots, appearances, etc. Collaborate across marketing, digital, synergy and publicity teams to amplify and create buzz around various brand campaigns Secure cross-promotional and multi-title opportunities, including panels, shoots, appearances, etc. Cultivate relationships with community partners, tastemakers, fan groups, and non-profit organizations to create unique event programs Manage brand-level messaging and ensure brand guidelines are followed, working with studio partners to review and route all creative assets related to awards, events, promotions, synergy and partnerships Track and manage delivery of campaign assets related to promotional and event marketing Handle all aspects of agency contracts, invoices, and vendor management Oversee subscription giveaway and gifting programs Work with warehouse on tracking of inventory and fulfillment requests Manage all tracking documents, including recaps, decks, grids, and briefs Basic Qualifications :
5
years of entertainment marketing or related experience Bachelor’s degree in Marketing, Communications, Business or related field Demonstrated ability to adapt and learn quickly, thrive in a fast-paced environment, and deliver on tight deadlines Excellent interpersonal skills to ensure successful interaction, strong working relationships and the ability to interface with varied levels of management, peers, internal/external partners and talent Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Salary Range:
$100K — $150K
Minimum Qualification
Communications & PR, Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.